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A/B Test Facebook and Instagram
A/B Test Facebook and Instagram
Maximize performance and gain more insights
18 articles in this collection
Written by
Naytev Team
Quick Start Guide to Testing
Create a Test
Upload your content to Naytev to start testing for Facebook and Instagram
Written by
Naytev Team
Updated over a week ago
Using the Test Editor
Take control of your creatives. How to add different images, titles and messages to your test.
Written by
Naytev Team
Updated over a week ago
Preview and Submit Your Test Variations
Take a final look at your tests before they go out to Facebook for approval.
Written by
Naytev Team
Updated over a week ago
Post Your Test
After you've approved the best message, share your post (with all earned engagement) to your official page.
Written by
Naytev Team
Updated over a week ago
View Your Test Results
Understand result confidence, message ranking and key metrics
Written by
Naytev Team
Updated over a week ago
Understand Your Test Results
Naytev Test Methodology
Learn how Naytev message tests work
Written by
Naytev Team
Updated over a week ago
Review of Key Message Performance Metrics
Learn about the test result metrics that matter most
Written by
Naytev Team
Updated over a week ago
Three Categories of Engagement
Paid Engagement, Organic From Paid and Organic Engagement. What does it all mean?
Written by
Naytev Team
Updated over a week ago
Naytev Score Overview - Which Packaging is Best
Learn how Naytev's advanced message Score works
Written by
Naytev Team
Updated over a week ago
Advanced Testing Options
Capitalize on Test Cloning
Rapidly Run Test Iterations to Learn More and Improve Performance
Written by
Naytev Team
Updated over a week ago
Conversion Optimization
How to best leverage conversion optimization to hit your social goals.
Written by
Naytev Team
Updated over a week ago
Conversion Optimization Launch Checklist
Don't spend money on a campaign until it's ready
Written by
Naytev Team
Updated over a week ago
Use Facebook's Political Ad Label
Here's how to quickly tag your Instagram and Facebook tests
Written by
Naytev Team
Updated over a week ago
Enable Branded Content Tagging
How to use Facebook's branded content handshake tag to drive more engagement and save money
Written by
Naytev Team
Updated over a week ago
Change Your Default Optimization Profiles
From Website Clicks (CPC) to Engagement to Impressions. Change your test goals associated with your content.
Written by
Naytev Team
Updated over a week ago
Organic Content: Audience Segmentation and Targeting
Fine tune your organic posts further with advanced audience segmentation, restricted audiences and targeting capabilities.
Written by
Naytev Team
Updated over a week ago
Test Questions
Can't Create New Tests
If you can't create new tests, it might be because you've reached your Ad Account's maximum number of ad sets.
Written by
Naytev Team
Updated over a week ago
Best Practices for Test Variation
Images, messages, text and resources for testing
Written by
Naytev Team
Updated over a week ago