A/B Test Facebook and Instagram

Maximize performance and gain more insights

18 articles in this collection
Written by Naytev Team

Quick Start Guide to Testing

Create a Test

Upload your content to Naytev to start testing for Facebook and Instagram

Written by Naytev Team
Updated over a week ago

Using the Test Editor

Take control of your creatives. How to add different images, titles and messages to your test.

Written by Naytev Team
Updated over a week ago

Preview and Submit Your Test Variations

Take a final look at your tests before they go out to Facebook for approval.

Written by Naytev Team
Updated over a week ago

Post Your Test

After you've approved the best message, share your post (with all earned engagement) to your official page.

Written by Naytev Team
Updated over a week ago

View Your Test Results

Understand result confidence, message ranking and key metrics

Written by Naytev Team
Updated over a week ago

Understand Your Test Results

Naytev Test Methodology

Learn how Naytev message tests work

Written by Naytev Team
Updated over a week ago

Review of Key Message Performance Metrics

Learn about the test result metrics that matter most

Written by Naytev Team
Updated over a week ago

Three Categories of Engagement

Paid Engagement, Organic From Paid and Organic Engagement. What does it all mean?

Written by Naytev Team
Updated over a week ago

Naytev Score Overview - Which Packaging is Best

Learn how Naytev's advanced message Score works

Written by Naytev Team
Updated over a week ago

Advanced Testing Options

Capitalize on Test Cloning

Rapidly Run Test Iterations to Learn More and Improve Performance

Written by Naytev Team
Updated over a week ago

Conversion Optimization

How to best leverage conversion optimization to hit your social goals.

Written by Naytev Team
Updated over a week ago

Conversion Optimization Launch Checklist

Don't spend money on a campaign until it's ready

Written by Naytev Team
Updated over a week ago

Use Facebook's Political Ad Label

Here's how to quickly tag your Instagram and Facebook tests

Written by Naytev Team
Updated over a week ago

Enable Branded Content Tagging

How to use Facebook's branded content handshake tag to drive more engagement and save money

Written by Naytev Team
Updated over a week ago

Change Your Default Optimization Profiles

From Website Clicks (CPC) to Engagement to Impressions. Change your test goals associated with your content.

Written by Naytev Team
Updated over a week ago

Organic Content: Audience Segmentation and Targeting

Fine tune your organic posts further with advanced audience segmentation, restricted audiences and targeting capabilities.

Written by Naytev Team
Updated over a week ago

Test Questions

Can't Create New Tests

If you can't create new tests, it might be because you've reached your Ad Account's maximum number of ad sets.

Written by Naytev Team
Updated over a week ago

Best Practices for Test Variation

Images, messages, text and resources for testing

Written by Naytev Team
Updated over a week ago