We use the "goals" you set as a guide to determine what metrics matter most to you. We're looking for the best overall message that blends together a variety of metrics, with your desired metrics weighted more heavily in the equation. The Naytev score is our assessment of how each test performed based on those metrics. Keep in mind that we don't filter for a single metric. We use all the metrics to understand how best to achieve your goal, whether it's a decreased CPC, increased View Rate or higher engagement.
Link Test Goals:
Post Engagement: is defined as maximizing the amount of interaction that your content receives in the newsfeed.
CPC: is defined as getting the best monetary value for each click on your piece of content and focusing on website referral traffic.
CPM: is defined as getting the best monetary value for each 1000 impressions on your piece of content.
Video Test Goals:
Video Views: are defined as getting the most 10s views on your videos.
Video Impressions: are defined as getting the most people watching/seeing your video.
Image Test Goals:
Post Engagement: is defined as getting the most interactions with your image in the Facebook newsfeed.
Test Result Terminology:
To prevent confusion across social media platforms and other third-party services, we keep the terminology fairly standard across our platform:
10s View Rate: is defined as the number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first.
10s Views: are defined as the number of times your video was watched for 10s.
Avg % Watched: is defined as the average duration of the video watched divided by total video length.
Clicks: are defined only as link clicks within your Naytev results.
Click Through Rate (CTR): is defined as the percentage of people visiting a web page who access a hypertext link to a particular advertisement. (Clicks/Impresssions = CTR)
Cost Per Click (CPC): refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.
Cost per 10s: the average cost of a 10-second video view.
Engagement: is defined as any public "action" that your audience takes on your piece of content: likes, shares, clicks, retweets, etc.
TIP: Engagement takes three forms, learn about the two types of engagement that Naytev focuses on here.
Engagement Rate: measures the level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content.
Factors that influence engagement include users’ comments, shares, likes, and more.
Impressions: Are defined as the total number of times a piece of content is served up to your audience.
Relevance: is defined by Facebook as a score based on positive and negative feedback they expect from the people seeing your content. It is calculated differently depending on your objective (e.g. clicks to website or video views). Learn more about relevance here.
Posting Rule: the ironclad rules that govern when and the amount of content posted to your social handles.
Content Window: customizable blocks of time that you want content to go out in.
Post Intelligently: is defined as the action that Naytev takes to identify the best time to post your content. Naytev takes into account the Posting Rules that you've set and analyzes your Facebook Fanpage data to determine when your fans are the most active.
"On Hold": content that's held in the "Content Queue" that needs to be manually approved before being scheduled. This is useful if you'd like to have someone review content before it goes live, or when prepping content with a time-sensitive publication date.
Expired Posts: are pieces of content where the post could not be shared in the timeframe you designated without violating the Posting Rules that you've set. You can easily re-queue them and Naytev will schedule them in a future time.