Naytev is a Content Testing and Distribution platform. We make it possible to A/B test how content appears on social networks like Facebook in order to improve reach and engagement. Naytev is a Facebook Media Partner, and works with Facebook to ensure that all testing is done with your best interests in mind to provide real tangible results. 

Naytev tests use a methodology known as “Dark Testing”, where we evaluate message variations automatically using specialized Facebook News Feed sponsored posts. We have streamlined and supercharged this methodology, as well as integrated advanced message distribution.

Test messages are shown to a proxy audience of people just like your existing fans or target audience. After Naytev has identified your best message, you can share it with your fans as an organic post and outside Facebook too.

You can learn more about our testing methodology here: