By combining testing and the ability to customize what you test opens up doors of possibility for your content. You're no longer bound to Facebook engagement or clicks, but instead you can A/B test your social content with the goal of getting more email subscribers, page views, purchases on a specific product or more listeners to your podcast. 

Optimize for driving the KPIs that make sense for your team. Here's a full guide from setting up your pixel to running your first conversion test. 

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