Upload Your Content
Content is King! While Naytev provides you powerful insights via A/B testing, the key ingredient lies with your content. Through Naytev you have the ability to create a test directly from the content library generated from your linked RSS feed or by manually uploading your link, video, or photo.
TIP: The fastest way to generate tests is to pull them directly from your RSS Library. RSS Feed not linked? Learn how to add multiple RSS Feeds to your Account.
You can easily start a test from the Naytev landing page.
If you chose to start your test manually, you'll be prompted to select the post type and upload the content.
- Link Post: Provide a permalink or Open Graph URL. Naytev provides advanced analytics, but you can append UTM parameters for additional tracking.
- Video Post: Naytev supports all video formats supported by Facebook. We recommend using a .mp4 video file that is 16:9 aspect ratio.
- Image Post: Naytev supports all image formats supported by Facebook.
If you chose to start the test from your RSS feed, Naytev automatically detects the post type and imports the content.
Select Your Social Handles
The Social Handle you select is the Facebook page your test messages will be associated with. After you test has run and the best message is identified, you can cross post the message to other eligible social handles
TIP: Post the winning message through Naytev in order to transfer all engagement accrued during the testing period to your page as an organic post.
Share the Best Message at the Best Time
If your license includes Naytev's Advanced Publishing Service, you can have Naytev automatically share the best message with your social fans at an optimal time. To do so, choose one of Naytev's customizable, "Post Intelligently" options and the best message will be shared at the best time during a time range that you select.
Post Test Results Manually
Alternatively, you can select the "Do Not Post" if you only want to run a test or if you need to review results before publishing the best message.
Edit Your Baseline Test Message
The preview on the right-hand side of the screen will be treated as your first message. Feel free to add post text, edit the headline and change the thumbnail.
Before adding multiple test messages, you’ll first create a baseline message using the fully editable post preview on the right side of your screen.
You can change the thumbnail by clicking on the three buttons in the upper right hand corner. We provide alternative thumbnail options for you by automatically detecting all other images on your webpage and providing you the option to switch them out. Using the crop button, feel free to edit your image and draw focus to the best parts. You can also upload a new image directly from your computer.
For video tests we offer you the same options! We auto-detect different images within the video and provide different thumbnails for you to choose. After you've selected a thumbnail, you can use the crop tool to reframe your image or focus on a specific part. If none of the thumbnails appeal to you, you can always upload an image directly from your computer.
Since you're testing an image, you can upload the initial image and crop it to your desired specifications. In the next screen you'll be able to add more images to test.
Once you've defined your baseline message, click "Prepare Test" to move onto the Test Editor and prepare the rest of your test messages!