If you’d like to experiment which content goal is best for you, you can do so by navigating to your settings. Look for the "Test & Publish" widget.
Depending on how your account is organized, you'll find the the widget within your Organization or Team tab.
Click into "Test & Publish" and navigate on the Test Default tab. On the Test Default tab, you can select goals based on your type of content from the dropdown to the right of each type. After you’ve selected your goals, don’t forget to hit the “save” button at the bottom of the page!
Curious about the different goals? Learn more about them here.