Here's everything you should know to get started with Naytev's advanced publishing. If you haven't yet, be sure to first read the Overview of Naytev's Advanced Publishing.
After using Naytev, you'll no doubt find many powerful features not covered here; this guide focuses on the essentials, starting with setup:
Once Naytev has enabled advanced publishing for your team, login, and visit:
Team > Social Handles > Configure Scheduler
Clicking 'Configure Scheduler' will launch the Setup Wizard, which takes just minutes to complete.
If you aren't 100% sure about what settings to select during the Setup Wizard, no worries. It's safe to enable the Scheduler, and then further modify your settings before you decide to post anything.
After completing the Setup Wizard, you can access and modify your settings by visiting Team > Scheduler Settings.
Now let's review how the Scheduler works, and what the settings enable you to do:
Publishing Options and Weekly Schedule
Naytev allows you to share posts immediately, at a specific time in the future, or ‘Intelligently’ during available Post Timeslots.
Naytev automatically generates a 7 day Posting Schedule with available Timeslots based on (1) your Posting Rules; and (2) Naytev’s analysis of when your fans are most active.
Your Posting Rules define both how many Post Timeslots are available, and how Post Timeslots are spaced throughout the day.
Standard Rules allow you to set a fixed number of available Timeslots for each day:
Advanced Rules allow you to set a minimum and maximum number of posts that you want shared in a given day. You can also define a minimum time buffer between posts.
To access Advanced Posting Rules in your Scheduler Settings, just edit an existing rule (click the pencil icon), or click '+ Add Rule', then click the gear icon:
Automatically Post Intelligently
Eliminate the guesswork when planning your social schedule using Naytev's 'Post Intelligently' feature, which ensures your posts are shared when your fans are most active.
The best times to post aren't universal or static; Naytev recognizes this, and our analysis is tailored to each social handle, day of week, and time of year. Naytev dynamically updates our analysis daily as new data comes in.
Naytev assigns posts to be shared at the best performing times first, and the lowest performing times last. For example, if Naytev identifies that 11am is better than 8am, Naytev will fill the 11am Timeslot before the 8am Timeslot.
You can choose to Post Intelligently within the next 7 days, 24 hours, 12 hours, or during Content Windows like “Weekday”, “Weeknight,” or “Weekend”.
For very urgent posts or breaking stories, we recommend selecting "Post Immediately" or "Post at a Specific Time" rather than a Post Intelligently option.
Create Custom Content Windows
Content Windows are time ranges that you can Post Intelligently to. They enable you to easily queue dozens of posts in minutes, and ensure your posts are automatically shared at optimal times, even if you're not at the office.
We provide 3 great Content Windows to start with, and you can modify them. You can also create more Content Windows for time ranges you commonly use.
To create and modify your Content Windows, visit Team > Scheduler Settings.
Automatically Queue New Content
Naytev enables you to easily access your new website content in your Naytev Content Library, and enables you assign Posting Rules to that content too.
You can, for example, arrange for your new website articles to be automatically shared at an optimal time within 24 hours. You have many options: any Naytev Rule you can assign to a normal post, you can assign to content in your RSS Feed too.
To enable this feature in minutes, just visit Team > Content Feeds, click '+ Add Content Feed', and complete the instructions that follow. Here are more details:
You can also assign Advanced Post Rules to your automatically queued content. For example, you can arrange for your new website articles to be automatically shared at an optimal time within 24 hours, BUT be put 'On Hold' so you can review and edit those posts first. Learn more about Advanced Post Rules below:
Enable Advanced Post Rules
You can enable Advanced Post Rules during the Setup Wizard, and by visiting
Team > Team Settings.
The advanced options include the ability to set posts as 'On Hold', and set posts as 'High Priority'.
'On Hold' Posts
By default, all posts are 'Active', which means will be automatically shared according to the Post Option you select.
When creating or editing a post, you can instead set it to 'On Hold', which sets it as a draft. While you can still select when the 'On Hold' post should be shared, Naytev will not share it unless you or a teammate disables the 'On Hold' toggle.
Flagging a post as 'On Hold' is helpful when you want to save a post that's in progress or that your team needs to review.
You can access all 'On Hold' posts under Post Schedule > Queued Content
High Priority Posts
When you schedule an important post using a 'Post Intelligently' option, you can designate it as 'High Priority'. When you do so, Naytev will assign this post to a higher value Timeslot - a time that we estimate will yield greater performance.
Normally, for 'Standard Priority' posts, Naytev assigns posts to be shared at the best performing times first, and the lowest performing times last. Posts that you set as 'High Priority' bypass this typical order of assignment.
Additionally, in the event that you accidentally schedule more content to be shared in a time range than allowed by your Posting Rules, Naytev will automatically give preference to 'High Priority' posts, reducing the likelihood your important post expires
Posts will only expire if your team has scheduled more posts for a given time span than permitted by your Posting Rules.
For example, if you've set Standard Posting Rule that only 10 posts may be shared on weekdays, and on Monday morning you schedule 15 posts to be shared within 12 hours, 5 posts will expire on Monday.
To avoid or resolve this expired post scenario, you could change your 10 posts/day Standard Posting Rule to an Advanced Posting Rule set to a minimum of 10 posts/day and a maximum of 20 posts/day.
Naytev will automatically alert you within 10 minutes if you've overbooked your schedule, but we recommend proactively avoiding this issue by ensuring your Posting Rules accommodate fluctuations in your daily post volume.
If you do have posts expire, you can view them by going to your Post Schedule, and click the "[X] Expired Posts" link above Queued Content. You can then select a new time to share these posts.