Once you submit your test, your test will typically require 6-12 hours, but up to 24 hours, to reach Confident Results.
- Approval time: Once you submit your test for Facebook review, Facebook typically requires 1 to 4 hours to approve your messages.
- Run time: After message approval, Facebook typically requires 4 to 6 hours to reach Preliminary Results, and 6 to 20 hours to reach Confident Results. Run time can be notably longer at night because fewer people are online.
- Status Notification: Naytev emails you when confident results are ready; ensure you receive this email by confirming your address under Account > Preferences.
Facebook controls the test pace, but you can sometimes accelerate the pace by up to a few hours in two ways:
- Reduce the number of test messages (e.g. text 6 instead of 12 messages); this can reduce test performance, since fewer test messages are evaluated.
- Increase the test budget (e.g. double your normal budget)
You can safely use both of these techniques for the same test.
Important: Reducing test time doesn't accelerate pace, and may result in test failure.